To produce screen document that will encourage audience to engage, there are some guidelines that can be followed. Reep(2006) defined document design as the physical appearance of a document and written text as well as its presentation, incorporated to provide audience with information they need. Thus, a good screen design combines text and images efficiently in order to draw the audience’s attention. In our group presentation, we included this concept as well as using it to illustrate our points.
According to Moore & Fitz (1993) Gestalt’s principles are made up of figure-ground segregation, which is the use of standardized background to distinguish a shape or figure in front of it. This principle comprises of symmetry, closure, proximity, good continuation and similarity (Moore & Fitz 1993). Symmetry is an attribute of balance in the size, shape, or positions on opposite sides of dividing line. Closure which refers to a closed area is essential to prevent readers or viewers to not focus on other areas that are less significant. Proximity in document design functions to avoid clusters between images and texts. Good continuation is to be consistent by using the same shape form in the document so it will not interrupt the flow. Similarity in a document is the unit that resembles each other in shape, size, color, etc. to create homogeneous grouping.
References
- Moore, P & Fitz, C 1993, 'Using Gestalt Theory to Teach Document Design and Graphics', Technical Communication Quarterly, vol. 2, no. 4, viewed 19 April 2010 < http://www.public.asu.edu/~kheenan/courses/372/f03/gestalttheory%20teaching.pdf >.
- Reep, D 2006, Chapter 4: Principles of Document Design,‟ in Technical Writing, 6th ed., Pearson Edu Inc., New York, p.173-190.
No comments:
Post a Comment